ASDA’s desire to reduce the amount of cardboard used when packing, combined with a wish to remove capacity constraints during peak periods within its George Home e-fulfilment operation, has led the business to acquire a state-of-the-art automated packing system that tailor-makes parcels at high-velocity. Savings on cardboard alone supported a fast return on investment.
ASDA is one of the UK’s largest supermarket brands, serving over 19 million customers every week across a broad range of estate formats from supercentres and convenience stores to ASDA Living, which is dedicated to George Home, Fashion and general merchandise.
Launched in 2014, George Home has grown rapidly, supported by strong ecommerce sales through George.com. Customer service is a core focus for the business and this extends to the fulfilment operation with all its attendant requirements for fast order processing, efficient packing and reliable delivery.
Picking and packing some 31,000 units a day of general merchandise at peak is quite a challenge – one the retailer’s logistics service provider, Clipper Logistics, undertakes with great dexterity at its Ollerton distribution centre.
The successful business case made by ASDA Logistics Services for automated packaging was based on the savings from a realigned picking process, reduced cardboard usage and more efficient use of labour. The performance of the CVP Impack has exceeded expectations for both ASDA and Clipper Logistics. “It took us through our 2019 peak with very few issues. Uptime and performance was great and on ROI it has outperformed our projections.”