Focusing on alpine clothing and sports equipment, ecommerce specialist SportOkay is located in the heart of the Alps in Innsbruck, Austria. The company has more than 40,000 different items of outdoor, mountain climbing, cycling and skiing equipment from over 300 well-known brands in stock.
Coming from Zalando and Amazon, Konrad Plankensteiner, CEO of SportOkay.com is well aware of the ever present competition in the online retail market. “From my point of view, reliable, flexible and easily scalable solutions are ideal for a rapidly growing company such as ours,” says Plankensteiner. SportOkay.com aims to get customers’ orders out fast, enabling them to be as active as possible, as quickly as possible, with the necessary gear. In order to accomodate this task, Plankensteiner opened a 16 metre high distribution centre in 2018 that allows customers in Germany and Austria who place orders online before noon to receive their goods the following day.
Success wasn’t long in the making, as the company experienced double-digit sales growth very quickly. Instead of hiring more staff for the warehouse area, he decided to purchase an automated packaging system. “I really liked the sustainability of the CVP Impack and that the system can automatically produce up to 500 tailor-made packages per hour without void fill using 3D scanning technology,” says Plankensteiner.